Monday, 31 October 2011

My Target Audience & Release Date

In terms of Physchographics, my film will be targeted at 'Mainstreamers'. This tends to be the largest group of people, giving me the best chance of satisfying a larger audience. Deborah Sheppards diagram of female and male interest in genre shows that my chosen genre (Thriller), will need to be targeted at a male audience. However, the crime aspect of my thriller film could appeal to a small female audience. My Questionnaire has helped to further my knowledge of how to target my film to the target audience.

To get the best results for my film in terms of sucess, I will release my film during the summer. A lot of sucessful thriller films have been released during this period and have become memorable titles. Films such as The Silence of the Lambs, The Dark Knight and Inception. All of which in the top 10 Thriller films of all time (IMDb). Releasing the film in this period also always a wider range of audiences to be available to watch it in cinemas, due to school holidays etc. However, if the weather is nice, people may prefer to be outside rather than being in a cinema. However, this is a risk I would be willing to take because of all the other successful films realeased then.

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