Brief 1

Brief – You are launching a new film onto the market place and need, for the purposes of business and your investors, to be successful in terms of box office and success. Therefore you will need to understand the target market for your genre and apply successful marketing methods and techniques in the form of a campaign with understanding through research. You will be completing a research diary and log alongside surveys and a series of advertisements for placement in media relevant to your known demographic. You will then decide on a strategy for marketing and decide on a release date in cinemas which will allow for maximum success. Your end product will be a filmed power point presentation of your research, its methods and purpose.

My chosen genre - Thriller

Pulp Fiction
Release Date - 21 October 1994 (UK)

Distributor - MiraMax Films

Production Budget - $8,000,000

Gross - $213,928,762 (Worldwide)

Forms of Advertisement - Posters, Trailers, Soundtracks

The Dark Knight
Release Date - 24 July 2008 (UK)
Distributor - Warner Bros.
Production Budget - $185,000,000
Gross - $1,001,921,825 (worldwide) (1 December 2010)
Forms of Advertisement - Posters, Trailers, Soundtrack

Goodfellas
Release Date - 26 October 1990 (UK)
Distributor - Warner Bros.
Production Budget - $25,000,000
Gross - $46,836,394 (USA)
Forms of Advertisement - Posters, Trailers, Soundtrack

I have chosen to research into these three films because they have been ranked in the top 10 thriller films (by IMDb). In order to create the best possible outcome for my film, I think it's important to look at how the best films were made and attracted so many people. 'The Dark Knight' used many different forms of advertising, but the most affective was the print based poster. It just consisted of the well known Batman logo - instantly recognisable to most audiences of all ages:

The official poster was later released closer to release date of the film, it consisted with this logo aswell more specific elements of the film.